Brand Expansion

Over the last 5-6 years, I’ve worked extensively with the SOL Survive Outdoors Longer brand to develop over 50 SKUs of CPG products, including boxes, wrap cards, hand cards, hang tags, and blister packs. In 2023, SOL looked to develop a new premium lineup of insulated products. They needed a new, more premium look while staying within the SOL branding.

Final Packaging

Notes:

The final packaging is cohesive and differentiated from other SOL products. I achieved this by developing a strong technological story on the reverse side of the packaging, illustrating the advanced insulation.

I also added some diagonal line textures to provide a more technical and premium look. The initial run has sold out despite the significantly higher MSRP.